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Poppy Chen
Senior Product Designer
Professional Summary
Senior product designer with 8 years scaling B2B SaaS, who led the redesign that lifted activation 41% across 1.2M users. Specialist in design systems, AI-assisted workflows, and shipping products from ambiguous problems.
Core Skills
Design: Figma · Design Systems · Prototyping · Interaction Design · Accessibility
Research: User Interviews · Usability Testing · Surveys · Journey Mapping · Synthesis
Technical: SQL · HTML/CSS · Prompt Engineering · Git · Analytics
Work Experience
Senior Product Designer · Acme
Jan 2022 to Present · Remote, UK
Lead designer for the activation team (8 people, $40M ARR product line). Partner with PM and engineering to ship growth experiments end to end, from research through launch, and steward the design system used across all surfaces.
- ▸Led redesign of onboarding flow, lifting day-7 activation from 32% to 54% across 1.2M users.
- ▸Built and maintained the design system now used by 24 designers across 6 product teams.
- ▸Introduced AI-assisted prototyping workflow, cutting handoff time by ~35%.
Education
BSc Computer Science · University of Manchester
2018
AWS Certified Solutions Architect · 2024
Portfolio & Links
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